Top Companies Offering Nursery Website Design Services in the UK (Ranked)
Choosing a company to design your nursery website is not just a branding decision — it’s a business growth decision.
Your website is often:
The first interaction parents have with your nursery
The place where trust is built (or lost)
The deciding factor in whether a parent books a visit or keeps scrolling
Yet many nurseries across the UK are still relying on websites that:
Look outdated
Don’t explain funded childcare clearly
Don’t rank on Google locally
Don’t convert visitors into enquiries
In this ranked list, we break down the top companies offering nursery website design services in the UK, based on:
Childcare industry understanding
Design quality
SEO & visibility
Conversion performance
Long-term value for nurseries
And yes — we’re transparent about why InGrowth is ranked #1.
1. InGrowth — Best Overall Nursery Website Design Agency in the UK
Why InGrowth ranks #1:
Because it’s not a “website design company that also works with nurseries” — it’s a nursery growth agency that builds websites as a conversion tool.
What makes InGrowth different
Most agencies start with:
“What colours do you like?”
InGrowth starts with:
How do parents search for nurseries in your area?
What questions stop them from booking a tour?
How clearly is funded childcare explained?
Which rooms need filling right now?
What pages should rank locally on Google?
Key strengths
✔ Purpose-built nursery website structure
✔ SEO baked in from day one
✔ Clear funding & fees architecture
✔ Parent-focused UX (mobile-first)
✔ Conversion-driven CTAs (tour booking, enquiries)
✔ Designed to scale with marketing campaigns
What nurseries actually get with InGrowth
✅ Fully custom nursery website (not a template)
Your website is designed from scratch around your rooms, funding mix, and local demand — not reused layouts shared with competitors.
✅ Dedicated, high-intent pages for:
Funded childcare (15 / 30 hours) — explained clearly for parents and structured to rank on Google
Age groups — tailored pages for babies, toddlers, and preschool rooms
Local “nursery near me” searches — location-optimised pages that capture high-intent traffic
✅ Clear trust signals that parents look for
Ofsted ratings and reports
Safeguarding and policies
Staff credentials and nursery ethos
These are placed strategically — not buried — to reduce parent hesitation.
✅ Built-in CRM system designed for nurseries
This is where InGrowth goes beyond “website design”.
Instead of enquiries disappearing into email inboxes, nurseries get a CRM system built around how childcare enquiries actually work.
✅ Ongoing optimisation — not “launch and forget”
Your website isn’t treated as a one-off project.
InGrowth continuously:
Improves page performance
Optimises for new local search terms
Updates funding information as rules change
Refines CTAs based on real parent behaviour
This ensures your website keeps working month after month, not just on launch day.
What the nursery CRM does:
Automatically captures website enquiries
Tracks every parent from first visit → enquiry → tour → enrolment
Sends instant confirmations and follow-ups
Ensures no parent enquiry is missed or forgotten
Why this matters
Most nurseries lose enquiries not because of demand — but because:
Follow-ups are delayed
Messages get missed
Parents book elsewhere first
Not just a nicer website — a nursery growth engine.
Best for:
Nurseries that want their website to:
Rank on Google
Generate enquiries
Fill places consistently
If you want a nursery website and CRM system that actually turns parent interest into enrolments, you can book a free marketing consultancy with InGrowth to see what this could look like for your nursery.
2. Nursery Website Design Specialists (Template-Based Providers)
These companies focus specifically on childcare and offer ready-made nursery website templates.
What they do well
✔ Understand nursery terminology
✔ Fast setup
✔ Familiar layouts
✔ Often include policy pages
Where they fall short
✘ Limited SEO strategy
✘ Little differentiation from competitors
✘ Weak conversion optimisation
✘ Websites often look similar across multiple nurseries
Most of these sites are designed to exist, not to compete.
Best for
New nurseries launching quickly
Settings with no short-term growth goals
3. Blossom Educational “Be Seen” — Website Builder Add-on for Nurseries
Blossom offers “Be Seen” as a nursery website builder positioned as an add-on to its nursery software ecosystem.
What they do well
✔ Convenient for nurseries already using Blossom
✔ Website builder positioned for childcare settings
Watch-outs
✘ Often more “product add-on” than a bespoke growth strategy
✘ Make sure you still have dedicated SEO pages for funding + locations
4. Childcaremarketing - Website Design + Enquiry Tool / CRM Angle
ChildcareMarketing promotes nursery web design and an enquiry tool described as a childcare CRM/enquiry management solution.
What they do well
✔ Combines marketing + enquiry management positioning
✔ Strong childcare focus
Watch-outs for Childcaremarketing
✘ Make sure the website build is still conversion-structured (not just “pages built”)
✘ Website builds can feel service-led rather than growth-led
✘ Conversion structure (clear CTAs, tour booking flow, parent journey) may need extra planning
✘ SEO and enquiry optimisation should be clearly defined upfront — not assumed
5. Parentapps — Nursery Websites with Drag-and-Drop Editing
Parentapps positions its nursery websites around drag-and-drop editing for staff updates.
What they do well
✔ Easy updates for staff
✔ Website portfolio available
Watch-outs
✘ Editing convenience ≠ local SEO performance
✘ Ensure funding pages + location pages are planned properly
Why InGrowth Still Outperforms All Alternatives
Here’s the key difference most nurseries only realise after launching a website:
A nursery website is not a brochure.
It’s a parent decision engine.
InGrowth websites are built to:
Answer parent objections before they ask
Explain funded childcare clearly (and compliantly)
Rank locally for high-intent searches
Turn traffic into booked visits
Adapt as funding rules and demand change
Most competitors:
Design pages
Deliver the site
Move on
InGrowth:
Designs
Optimises
Measures
Improves
Comparison Snapshot of Top Companies Offering Nursery Website Design Services
InGrowth websites are designed specifically to avoid these mistakes.
Common Nursery Website Mistakes (Seen Across Competitors)
🚫 Funding information hidden or unclear
🚫 No “book a visit” emphasis
🚫 Mobile experience ignored
🚫 No local SEO targeting
🚫 Websites that look nice but don’t convert
InGrowth websites are designed specifically to avoid these mistakes.
Final Verdict: Which Company Should You Choose?
If you want:
A website that looks acceptable → many providers can help
A website that fills your nursery → options narrow quickly
Best overall choice for UK nurseries: InGrowth
InGrowth — for strategy-led, SEO-driven, conversion-focused nursery websites.
